Designer
We, as designers, are passionate about exploring and enriching Vietnamese culture and identity through our design experiments and discoveries. This journey is one in which we seek answers to a series of questions revolving around “What is Vietnamese identity?”, “Where do Vietnamese values lie?” and “What makes us different?” From there, we incorporate these elements into our design practice, creating products that embody the spirit, essence, and new values of Vietnam.
Designer. Nguyễn Phương Chi
Designer Nguyễn Phương Chi
Master’s Degree
Hanoi University of Architecture
École nationale supérieure d’architecture de Nancy (National School of Architecture in Nancy, France)
CEO & Founder of SEMA Group Joint Stock Company – Nordic Furniture Brand
Lecturer at Hanoi University of Architecture
University of Industrial Fine Arts
Designer. Phạm Tuấn Anh
Designer
Trần Văn Linh
Designer
Nguyễn Đình Phúc
Moreover, we also aim to enrich contemporary Vietnamese cultural values. Through our designs, we hope to spread the spirit, values, and identity of Vietnam to the world. Or as we say: “If the world wants to understand Vietnam, let it be through contemporary Vietnamese designs.”
Việt Kia is proud that the QUEEN CHAIR from its brand was honored with the Second Prize at the Vietnam Design Week 2021. This annual competition brings together creative talents from both Vietnam and abroad to celebrate outstanding designs and promote the development of the design industry in Vietnam. Vietnam Design Week is not only a professional platform for designers but also a bridge between art and creativity-loving audiences.
Việt Kia’s QUEEN CHAIR is inspired by the chair of Queen Nam Phương, symbolizing the authority and grace of Vietnamese royalty. This creation is deeply imbued with historical and cultural significance, reflecting the pride of Vietnam through every detail. Made from traditional lacquer materials, the QUEEN CHAIR not only recreates classical beauty but also embodies the Vietnamese spirit in every contour, blending tradition and modernity harmoniously.
Việt Kia’s creativity and dedication in every product not only bring high aesthetic value but also convey stories of Vietnamese culture and history to the public. The QUEEN CHAIR symbolizes the fusion of design artistry and national cultural heritage, affirming Việt Kia’s long-term vision and mission to bring Vietnamese values to the world.
CHONG Daybed is honored to receive the Silver Award in the Best Furniture, Home Decor Design category at the VMARK Vietnam Design Week 2023.
The VMARK Vietnam Design Week competition is a prestigious and challenging playground for the Vietnamese design community. Winning the Silver Award is a recognition and milestone for CHONG in particular and for the dedication and relentless efforts of the SEMA R&D team as a whole.
CHONG is not just an elegant piece of furniture but also a meaningful work of art that bridges the past and present, culture and design. It embodies pride for the spiritual values that our ancestors have passed down and preserved through generations.
Participating in the International Design Awards, one of the top design competitions in the U.S., CHONG Daybed is honored to receive the Honorable Mention in the Furniture category, earning high praise from the judges for its unique and creative concept.
CHONG Daybed is not just an ordinary furniture product but a unique work of art that blends culture and design, filled with creativity and reflecting the efforts and passion of the R&D team at SEMA Design Studio. This event marks a significant step forward, demonstrating SEMA Design Studio’s dedication to the international design community.
The International Design Awards (IDA), established in 2007, is a prestigious annual competition attracting thousands of entries from nearly 80 countries worldwide. The awards aim to celebrate and promote creativity and talent in various fields such as architecture, interior design, product design, graphic design, and fashion.
Chan – Chan Cabinet is a creative design that blends traditional and modern spirit, inspired by the 19th-century Vietnamese “Chạn – garde manger.” Chan inherits cultural elements through proportions, ergonomics, microclimate, and structure, infused with a folk spirit and distinctive lacquer finish. The result is a product that is both functional and aesthetically valuable in contemporary living spaces.
Chan serves as a storage solution for items such as books, magazines, decorative objects, and personal belongings. Moreover, it is a circular design with detachable components, optimizing materials and contributing positively to society.
Design Masterprize (DMP) is one of the leading design awards in the United States, emphasizing the influence of design across various fields, including product design, communication, and graphics. DMP aims to be a hub for the design community, fostering collaboration and innovation by bringing together designers, companies, and media on a unified platform.
